The best adverts to save the planet

Since 2001, Swiss-based not-for-profit organisation ACT Responsible (Advertising Community Together), has been collecting global advertising that 'promotes responsible communication on sustainability, equitable development and social responsibility' in a bid to highlight how the creativity of advertising professionals can be used to address the world's problems.

Among its 2,500 ads from more than 40 countries and 140 award-winning agencies is a striking collection of adverts that focus on environmental and social issues: from deforestation to recycling and conserving water to climate change

Tue 7 Jul 2009 09.23 EDT First published on Tue 7 Jul 2009 09.23 EDT

Title: TarzanAgency: Uncle Grey Made for: WWF (Denmark)Tag line: 15m sq of rainforest disappears every minute
Photograph: WWF/ACT Responsible
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Title: PaintAgency: Contrapunto Made For: WWF (Spain)
Photograph: WWF/ACT Responsible
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Title: OilAgency: Ogilvy & Mather, Greenpeace (China)Tag line: Everyone's entitled to an opinion. Voice yours at forum.greenpeace.org
Photograph: Greenpeace /ACT Responsible
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Title: Automotive PollutionAgency: JWT Made For: China Environment Protection Foundation (RPC)Tag line: Mountains without mountain. Water without water.
Photograph: China Environment Protection Foundation /ACT Responsible
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Title: PineappleAgency: McCann-Erickson Brand Communications Agency GmbH Made for: Bund/Friends of the Earth (Germany)Tag line: Think global. Eat Local
Photograph: Bund/Friends of the Earth/ACT Responsible
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Title: TreeAgency: Ogilvy & Mather Made for: WWF (Thailand)
Photograph: WWF/ACT Responsible
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Title: Kofi AnnanTag line: Kofi Annan needs your help. Time for climate justice.org 07.dec.09 CopenhagenAgency: The Hours Made for: Global Humanitarian Forum (US)
Photograph: Global Humanitarian Forum/ACT Responsible
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Title: AlbatrossAgency: Publicis Mojo Auckland Made for: Greenpeace (New Zealand)Tag line: How to starve to death on a full stomach
Photograph: Greenpeace /ACT Responsible
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Title: GloveAgency: Y&R Paris Made for: Surfrider Foundation
Photograph: Surfrider Foundation/ACT Responsible
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Title: TurtleAgency: Ogilvy & Mather Made for: WWF (Hungary)
Photograph: WWF/ACT Responsible
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Title: Twin TowersTag line: For nature, everyday is 9/11 Agency: CLM BBDO For: Fondation Nicolas Hulot (France)
Photograph: Fondation Nicolas Hulot/ACT Responsible
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Title: Mudanças climáticas (Climate change)Agency : Almap BBDO ComunicaçõesGreenpeace (Brazil)Tag line : Climate change. Make a choice while you still can
Photograph: Greenpeace /ACT Responsible
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Title: GirlAgency: ZiG Inc. Made For: EvergreenTag line: Be the root. Nature in the city begins with all of us. The harder you try, the more it will thrive. We need your help
Photograph: Evergreen/ACT Responsible
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Title: Super Hero Lungisa MadikeAgency: Ogilvy & Mather WWF (South Africa)Tag line: Lungisa Madike saves the planet by showering,not bathing
Photograph: WWF/ACT Responsible
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Title: Marea NegraAgency: Euro RSCG WorldwideTag line: Save the ocean Made for: Greenpeace (Spain)
Photograph: Greenpeace /ACT Responsible
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Title: BooksAgency: Neogama BBH Made for: Bank of the Planet (Brazil)
Photograph: Bank of the Planet /ACT Responsible
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Title: Reincarnation - PaperTag line: Believe in ReincarnationAgency: Saatchi & Saatchi Poland Made for: Greenpeace (Poland)
Photograph: Greenpeace/ACT Responsible
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Title: Reduce your wasteAgency: Leo Burnett Latin America Made for: Akatu Institute for Conscious Consumption (Brazil)
Photograph: ACT Responsible
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Title: WindTag line: It can shape mountains. It can move oceans. Now the wind can even heat up your toasterAgency: BBDO New York Made for: GE (US)
Photograph: ACT Responsible
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Title: FishTag line: By 2050, indiscriminate fishing will have taken away 90% of marine species.Agency: Contrapunto Made for: WWF/Adena (Spain)
Photograph: ACT Responsible
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Title: PondAgency: Air Made for: Biocorner (Belgium)Tag line: Protecting colors
Photograph: Biocorner/ACT Responsible
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Title: Radial TurtleAgency : Goodby, Silverstein & Partners Made For: California Coastal Commission (US)Tag Line : California Coastal CleanUp Day
Photograph: California Coastal Commission/ACT Responsible
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Title: DeforestationAgency : Y&R Paris Made For: Friends of the Earth (France)
Photograph: Friends of the Earth/ACT Responsible
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Title: Grow upAgency : ChappellRoberts Made For: Entrix (USA) http://www.entrix.com/
Photograph: Entrix /ACT Responsible
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Title: BushmanTag Line : For a Bushman his land is much more than the soill he breads Type: PrintAgency : Publicis España Survival International (Spain)
Photograph: Survival International/ACT Responsible
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Title: StencilTag Line : Our dirty dependence on coal is now taking its toll.Agency : DraftFCB (Sydney) Made For: Greenpeace(Australia)
Photograph: Greenpeace/ACT Responsible
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Title: AlligatorTag Line : The devestation of nature threatens more animals than you thinkAgency : Almap BBDO Comunicações Fundação O Boticário de Proteção à Natureza (Brazil)
Photograph: Fundação O Boticário de Proteção à Natureza/ACT Responsible
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Topics

Environment

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In pictures: The best adverts to save the planet | Environment

The best adverts to save the planet